InBitween
The blog of Zeromega, a studio specialized in websites. We write about what we discover every day, studying and working on our clients’ sites.
November 2026
1 note
October 2026
3 notes
Web Development
Speeding up a Shopify store with an external service: what can go wrong
A banner that wouldn't go away and product photos that wouldn't show: two real incidents with the same root, caused by an external service that rewrites the site on the fly.
6 min read
Web Design
Your contact form is so bad that clients work around it (when you're lucky)
A request that came in through the wrong form showed me how the right one was silently losing enquiries. A real case, analytics in hand.
5 min read
SEO
SERP APIs and rank tracking: why my clients' positions did not add up
SERP APIs return a different page from the one you see, and a different one from one request to the next. Good for reading intent, not for tracking positions: for those, use Search Console.
5 min read
September 2026
1 note
August 2026
9 notes
Strategy
Landing page, brochure site or content site: which one do you need
The names we use describe the shape, not the job. Sorted by function, only one of the three brings in clients on its own.
5 min read
Web Design
Procedural Graphics for Websites: Generate the Decorations Instead of Drawing Them
A video I came across by chance made me stop drawing patterns and covers one at a time. Now I generate hundreds and pick the best, and it has changed how I think about the software I build, too.
5 min read
Web Development
Shared hosting: why I took all my clients off it
I spent a morning looking for a button that didn't exist. That's when I understood when shared hosting stops being enough, and what really changes for the client when their technical person holds the server.
4 min read
SEO
Your firewall is hiding you from ChatGPT
A security plugin configured years ago blocks AI crawlers along with scrapers. The site works, Analytics reports nothing, and meanwhile you don't exist for the assistants.
6 min read
Web Development
Why WordPress isn't suited to a professional website (and with AI it's even less so)
WordPress taught millions of people to publish. But a site that has to deliver results needs something else, and since I started working with AI agents the gap has become obvious.
6 min read
SEO
AI Content Without Human Review: How a Site Burns Through Its Authority
An article generator left running on its own on an authoritative domain. What I found, how much I had to delete, and where AI stops being useful in writing.
7 min read
Strategy
When Lovable is the right choice for your site, and when it costs you dearly
The iron triangle applied to websites: fast, cheap, well made. You can pick two. The story of a lost deal and how to choose which side to be on.
6 min read
SEO
When a blog is worth it for SEO, and when it isn't
Not every site needs a blog. One question decides it: are the people who might buy from you already searching for what you sell, or only for the problem you solve?
4 min read
Web Development
Hacked WordPress site: how I secured it and made it faster in a few hours
A warning from Search Console, a blank site and the decision to shut WordPress down instead of fixing it. The story of the intervention and what changes with a static build.
5 min read
March 2026
1 note
No more compromises. Time for the website your business deserves.
Rely on a studio that takes care of your online presence, so you can get back to what you do best: running your company.